Ben Allen

I'm a London based Creative Director and Designer specialising in digital-first brand identities and experiences  

Over 17 years working in digital design I have helped early stage companies and emerging startups ups as well as established global organisations create the visual, verbal and interactive design systems they need to power their products, services and communications. 

In my previous role as Creative Director for Experience Design at Kin + Carta I led projects and teams for clients such as BBC, Channel 4, Farrow & Ball, Google, Greyhound, Lexus, Unilever and Tottenham Hotspur.  

Brand Strategy & Identity 

I've partnered with brands such as Allica Bank, Howden and BrewDog to help define and design their brand identity by translating purpose and values into expressive design systems and interactive experiences.

Digital Products & Services

I work with organisations to launch or expand their digital products and services. My focus is user experience and user interface design, art direction and motion design. These products and services are the beating heart of their business, driven by world class customer experience. From e-commerce to in-game experience, my clients have included English Football League, Lexus and The Jockey Club to name a few. 

Campaigns & Immersive Experience

I collaborate with clients to create branded experiences which strengthen customer connections. I’ve worked with brands such as Expedia, Greyhound, Heathrow, Lexus and AutoTrader to showcase products and engage audiences through beautiful and timely content. Blending film, story and sensory I have helped deliver experiences full of innovation and entertainment, blurring the lines between physical and digital.