From the home of the gods 

Pantheon

A digital first rebrand and product launch for a global financial services business 

Pantheon Ventures are at the forefront of pioneering private equity initiatives for the Defined Contribution and Private Wealth markets. They wanted a new identity that reflecting their strong heritage and communicated their forward-thinking approach to investment products and services.

Our task was to reimagine the corporate identity, redesign and rebuild the Pantheon website and launch two new products into the market. 

Classic structure takes a contemporary form

The new identity blended classic, tradional styles representing the groups heritage with a contemporary twist. The minimalist logo - as well as the brands geometric shapes and patterns - took inspiration from the domes and columns that adorn the temple which shares the company name. The corprate colour was kept at blue but is now accompanied by the a series of new vibrant colours. The result is a refreshed identity complete with reimagined digital experience.